Looking For An Advertising Agency?
Looking to select an advertising agency to help build your brand and increase revenues? It’s a difficult selection process especially in todays channels to market. There are a myriad of ways to locating and selecting the proper ad agency and marketing firm. One of the most important ingredients is matching the size of your needs and demands on time and comparing them with the agency capabilities you are interviewing. Large agencies do not always equate to better results but often have the internal resources to support a larger organization needs. If you are searching for a hands-on approach to help grow revenues perhaps a smaller agency is better suited. Smaller firms tend to be more nimble. Another important criteria is the experience of the agency and more specific the people within the agency. Depending on the type of markets being served and the channels needed to go to market there should be a good mixture of young and more experienced talent. Those of us with gray hair have a lot of experience and often times have gotten many of our marketing mistakes out of the way in our younger years. However, just because we have gray hair does not mean we have not mastered todays channels to market like SEO, PPC, social media and other forms of digital marketing. Within the same vein of experience should be included the agency’s creative capability. This has always been one of the keys to a successful brand development campaign is the creative folks behind the scenes. How many and what type of awards has the agency won for their clients? What type of “show me” success has the agency had?
Building and promoting any business today has evolved dramatically over the last 15-20 years. The channels to market depending on the type of business and their customer base has also shifted. Fortunately, for Carbon 6 Marketing we have a solid mixture of traditional marketing experience combined with todays added complex digital marketing channels. You need to understand and utilize both well in todays marketing challenges to reach your potential customers.
If you are looking for an advertising agency and confused about the selection process and much of the details of what is required to pair up with the right agency for you call Carbon 6 Marketing. We are not the right agency for all businesses. However, we will be the first one to step up and make that conclusion and if needed direct you to an marketing and advertising agency where you may be better suited. We have a limited roster of companies we work with. We have been incredibly successful in what we do. We should be on your call list to discuss your marketing needs.