DEVELOPING BRAND STRATEGIES

Regardless of what we’re doing for our clients, we approach our work with the goal of creating a connected brand experience. Only the pursuit of that objective will connect suppliers, employees, customers and the marketplace with your brand.

Brand Strategy

  • Research, trends & insights
  • Brand definition
  • Brand development & execution

Internet

  • Website & Social Media
  • PPC (SEM) & SEO
  • Content strategy
  • User experience design

Brand Design

  • Naming
  • Brand identity
  • Visual style
  • Guidelines

Culture

  • Organization & cultural alignment
  • Employee communications
  • Employee engagement
  • Brand & business integration

Online Marketing Strategies

As a business owner I receive at least twenty (20) solicitations a month thru email and telephone calls from marketing, pay-per-click (PPC), SEO companies, etc. trying to convince me they can work miracles with Google, Bing and other online sources. I’m sure some can certainly help but it has been my experience  they often provide a cookie cutter approach to my businesses.  Will they really research my business, look at our competition, get to know our target audiences and understand my business? I’ve seen first-hand how many PPC (pay per click) and SEO (search engine optimization) firms state they are “Google Certified” and know how to build your online presence and obtain opportunities online with a high ROI.  I wonder will they worry each day about my online program and if the marketing dollars being spent are “relevant” to my specific business interests. I know as a business owner every dollar I spend comes out of my pocket. My advantages over most marketing firms are simple. I am a seasoned business owner (some would say old guy) and former senior business executive who after 30+ years of building businesses and corporate brands for others and myself know how to maximize returns on marketing dollars invested.  I do this every day for myself and my clients.

 

Carbon 6 Marketing creates, develops and manages digital marketing programs. We build brands. We connect online marketing with your web site. Almost always, the two (digital marketing campaigns and web sites) need development. There is a marketing science behind what we do. Just as important there is over 30 years of direct business experience. We take the time to research each market our clients serve, understand their competitions strategies and apply best marketing and business practices to use. It is not easy and requires hours of research and years of experience to do it well.  In the end, our online marketing solutions provide superior results.

Our Analysis and Setup Phase

Research and Obtain a Complete Understanding of Your Business & Competitors
100
Evaluate Your Website For Proper Technical & Visual Performance
100
Preform An Analysis of Your PPC History & Status
100
Preform An Analysis of Your SEO History & Status
100
Discus Initial Expectations and Specific Goals
100
Create Proper PPV Campaigns
100
Write Effective Ad Copy
100
Develop A Reasonable Budget Strategy
100
Set Proper Ad Timing and Geographical Targeting
100
Evaluated and track Google Analytics
100
Develop, write and post blog entries
100
Continually develop the campaigns and your web site to work in harmony
100

Online marketing is not easy. Anyone can set up Google and Bing ad campaigns and generate what are referred to as impressions and pay per view (ppv) clicks. Very few people can set up and manage day to day ad campaigns which are very specific and tailored to your business needs. The keyword to any successful online campaign and web site is are they “relevant” to your business, service and geographic area. We produce superior results.

In a word full of stuff that looks like all the other stuff and performs like all the other stuff, design is the way to differentiate your brand.

Tom Peters, Corporate Management Guru

CONTACT US TODAY!

Carbon 6 Marketing, LLC
102 Carillon Hill Lane
Sellersville, Pa. 18960
267.844.3733

marty@carbon6marketing.com

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